"Internet Search Engines’ Privacy Violations and the Lack of Federal Re" by Elsa M. G. Rodriguez Ogando
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Abstract

The United States’ current legal framework regarding internet search engines is disadvantageous to consumers. Federal privacy laws (although not encompassing search engines) grant businesses a strong legal basis in privacy claims and alibies for arbitrary behavior; these laws favor businesses over consumers. Moreover, state privacy laws empower nonspecific agencies to oversee privacy matters and enforce consumers’ rights. Thus, the U.S. privacy legal framework is in need of a new federal law that establishes consumers’ rights, as well as a federal agency dedicated solely to privacy matters. This Article proposes a federal law recommendation based on the standards of the California Consumer Privacy Act (CCPA) and the European Union’s General Data Protection Regulation. This Article advocates for a federal law to solve all the issues that exist in this field, such as the lack of federal regulation contemplating consumers’ privacy rights and establishing boundaries for businesses’ behavior towards consumers. It also argues that the possible limitations of this federal law—such as government surveillance or influence and First Amendment limitations—demonstrate the need for federal regulation.

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